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About Us – Emperor Cruises
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About Us

About Us


First ever all-inclusive cruises in Vietnam

Emperor Cruises introduces the first ever exclusive all-inclusive Vietnamese cruise experience, a world where everything is included in the price.

Our personal service on board our elegant ships will exceed your clients’ expectations, allowing them to indulge themselves as they explore Nha Trang Bay, one of the most beautiful bays in the world, in comfort and style.

They can expect the utmost in luxury and top-notch service. Emperor Cruises promises an extraordinary all-inclusive experience.

Emperor Cruises Co Ltd is a new joint venture business between a luxury travel expert in Hanoi and a cruise expert in Ha Long, creating the first luxury cruise operator offering five-star experiential travel in Nha Trang Bay.

The Emperor Cruises fleet includes a junk cruise boat  for day cruises around Nha Trang Bay as well as sunset cocktails and dinner cruises.

Emperor Cruises will also launch its overnight luxury cruise ship by the end of 2015 in the bay, the first in a total of five ships in this particular project, with each one designed to be a sanctuary where every moment counts for our guests.

Emperor Cruises’ fleet of vessels will combine classic elegance with modern comfort. The newly built, custom-designed, traditional imperial cruise ship will feature three decks that house a smart restaurant, two bars, a small library, a massage room plus 18 luxurious en-suite cabins with private balconies.

Experience every moment: With this slogan we promise a memorable experience and our staff are committed to ensuring that your clients enjoy every single moment on board, from the CEO through to the butler and limo driver. Emperor Cruises “Five-star Experience” represents our core value – delivering the highest standards of excellence from start to finish.

Our junks and cruise ships are available for FITs, GITS, and charters. We recommend this unique experience for seasoned leisure travelers, luxury adventurers, honeymooners, sophisticated families, special interest travelers, nature lovers, active travelers, photographers, groups of friends, VIPs and celebrities.


Our mission is to truly delight travelers with a memorable five star all-inclusive cruising experience with butler service, blending Vietnamese traditions with historic royal links to create the highest standards of hospitality and unequalled customer service.


We are developing a fleet of five stylish boutique all-inclusive junks and ships in Nha Trang Bay for day tours and overnight cruises, ranging from 18 to 32 en-suite cabins with king- and queen-sized beds and butler service.

The fleet will increase to ten boats in total and we will become the only boutique cruise operator providing top-notch services for private charters for small groups, FITs and Incentive groups.

The Emperor Cruises brand will not only cruise around Nha Trang Bay initially, but will extend its operation to world-famous Ha Long Bay, before becoming the first cruise operator to set sail from north to south in Vietnamese waters as well as expanding its fleet into the Mekong Delta, Cambodia and Myanmar.

Core Values

We put our customers first in everything we do.

Our own people are always our top priority, creating a cohesive team, and as a result they always exceed the expectations of our customers.

Education and continuous innovation are the lifeblood of Emperor Cruises, supporting each team member to achieve the highest standards.

We respect each other and welcome individual differences so that each person can contribute their unique ideas and skills to the organization.

Emperor Cruises is a company filled with honesty, dedication, friendship, pride and peak professional performance in a dynamic and rewarding work environment.

We work together to achieve our goals and lead the luxury cruise industry in Vietnam and the region.

We create ongoing win-win partnerships with our suppliers and through hard work we create profits and growth for all.

The Meaning of Emperor Cruises’ Logo

Inspired by the simplicity and sophistication of Emperor Bao Dai’s rule during the heyday of the Vietnamese empire in the province of Nha Trang, the logo symbolises the shape of the emperor’s head dress which denotes power, authority, and dominance.

The red dot on top of the emperor’s logo symbolizes contemporary Vietnamese culture as a whole, which is derived from its ancient traditions and popular beliefs and Vietnam’s courage and strength throughout the imperial era.

Vietnamese believe that the Emperor is the son of Mr. Sky and the color red refers to the Emperor. The red dot is the SUN, the black of the logo is strong, clear and chic. The logo is symmetrical in shape, big and small, black and white, elegant and simple, all associated with the King’s image and the EMPEROR brand – high quality, limited, finest, best of the best.

The meaning behind the logo also symbolizes that our customers are king. We put our staff first and they take pride in treating our customers as KING and QUEEN. The shape of the logo is powerful and seductive, its fluid shape simple, timeless and nostalgic. Our logo is easy to remember and understand. The “wow” is when people discover that the letter E means the Emperor brand.

Our definition of five-star luxury

Luxury cruising is experiential and personal

Escape on a holiday where luxury is experiential and personal. Luxury cruising is all about our guests. We have built special vessels in a special place for special people and we create special memories for our guests in one of the 29 most beautiful bays in the world.

For experienced travelers, the boat is a discovery in itself. Emperor Cruises and its stylish interiors are inspired by original designs dating from the 1920s, Each suite has a specific design with a story to tell, maximizing comfort and the use of daylight. Travelerswill relish spending time on our floating classic five-star hotel, using it as a base to escape to nature, the sea, beach and islands and take part in activities on board and on the water as they cruise around the bay.

There are opportunities to go kayaking and boating, and diving here is perfect for experienced divers who will enjoy sloping beach dives as well as challenging deep drop-offs and drift diving. Of course, there is also the chance of spotting whale sharks and whales!

Travelers will be treated like royalty with everything fit for an Emperor. Inspiration for the cruises came from the recreational activities of Emperor Bao Dai, who used to stay in his villas in Nha Trang. He took great pleasure in sailing in Nha Trang Bay to go fishing around the offshore islands.

The Emperor Cruises fleet is designed to be a sanctuary to ensure that every moment counts for the guests with limo and butler services. Emperor Cruises’ fleet of vessels combines classic elegance with modern comfort and promises an extraordinary all-inclusive experience.

The benefit of a luxury cruise with Emperor Cruises is that, apart from being small boats with personalized service and outstanding facilities on an all-inclusive basis, often there is no bill to pay at the end whether on a day or overnight cruise.

Emperor Cruises is the perfect blend of a modern 5-star luxurious experience with soft adventure. Exclusive, intimate cruising, ultimate luxury and unique encounters for the most discerning travellers ensuring they can enjoy every precious moment in Nha Trang Bay.

Our staff have been highly trained to attend to guests every need and desire and they take great pride in providing a personal service that really sets them apart. Their goal is to provide exemplary personal service day and night, ensuring that guests’ wishes are satisfied completely.

With us, we understand our customers’ needs and we care for them. Our guests are discerning travellers and VVIP who can expect complete privacy and confidentiality with options such as a private romantic dinner on the beach, or on the balcony of their suite, if desired. With little touches such as Swiss chocolates, special tea and coffee and favourite movies in their suite, everything will be done to make sure every moment counts.

In the King and Queen suites, butler service is included. It is the ultimate prerequisite for individualized attention. Highly trained and profoundly committed to fulfilling guests wishes, butlers are the ultimate indulgence, usually reserved for the privileged few.

About the project

Vietnam’s first five-star cruise in Nha Trang Bay – Fit for an Emperor.

One of the 29 most beautiful bays in the world, with miles of long, beautiful white-sand beaches and warm water, year-round green tropical islands and parks, rivers, typical fishing villages, special culinary characteristics and gorgeous seafood… Just some of the highlights of Nha Trang that appeal to seasoned holidaymakers.

Indeed Nha Trang Bay is a natural world of sparkling sea, marine life and islands waiting to be explored in style. Emperor Cruises combines oriental style with contemporary luxury. Together these create the perfect recipe for exploration, luxury adventures, enchantment, relaxation and memorable experiences.

The project will create jobs, boost the region’s economy and help to position Nha Trang Bay as one of the world’s luxury tourist destinations with smart international hotels and resorts such as the Intercontinental, Six Senses, Evason and Amano’i, and the Marriott and Hyatt coming soon to Long Beach.

Inspiration for Emperor Cruises came from the recreational activities of Emperor Bao Dai when he used to stay in his villas in Nha Trang. He took great pleasure in sailing in Nha Trang Bay to go fishing around the offshore islands. Almost a half century later, Emperor Cruises have recreated his vessel, using inspirational designs, and still fit for an emperor. The project was started in 2014 and the first sailing is expected to be in the summer of 2015.

The cruise fleet will accommodate up to 150 guests in five unique boats within five years in the initial stage and then the joint-venture company will develop a fleet of ten boats carrying from 300 to 500 passengers cruising the bay on a daily basis.

The project has chartered capital of VND250 billion and the project aims to promote Nha Trang and Vietnam as a luxury cruise destination.

What We Do

What We Do

We run daily set departure and guaranteed departure day cruises and two day/one night all-inclusive cruises

Design customized travel services for leisure and business travelers, as well as group tours in Nha Trang

Individually design cruising programs and activities for special interest travelers, honeymooners, sophisticated families, foodies, spa and yoga enthusiasts, scuba divers, and many others

Service meetings, incentive programs, conferences and exhibitions

Operate our own fleet of air-conditioned vehicles ranging from standard cars to 16-seat Mercedes Benz luxury vans and full-sized coaches

Provide access to luxury trains, private yachts, jets, helicopters and seaplanes.

Services and facilities for themed cruises

Wedding Ceremony

Birthday / Wedding Anniversary / Honeymoon

Beach Party

Special Gala Dinner

Company Retreat


Meetings, Incentives, Conferences, Exhibitions

Team Building Activities

Traditional or Modern Live Music

Cham Traditional or Modern Dance

What we can do for your clients

What we can do for your clients

We organize the whole experience from airport to airport in Nha Trang.

We can arrange pick-up and drop-off services in Nha Trang from arrival to departure day.

Upon request, we arrange VIP meet and greet at the airport with our luxury limousine service.

We can make hotel and resort reservations pre and post cruise.

We offer private city tours, sightseeing and excursions with experienced tour guides in a variety of languages.

We can arrange animator, MC, or lecturer upon request.

We provide butler service on board and a Western Experiences Director to ensure 100% satisfaction for our guests, so no tour guides are needed on board, unless particularly requested.

We offer fam trips in Nha Trang so you can experience our products and return as a cruise expert or Vietnam travel destination specialist.

We provide quotations and confirm all bookings within 24 hours.

All clients have 24/7 support on the ground and a dedicated staff member from arrival to departure in Nha Trang.

We have a 24-hour dedicated hotline for our clients in country.

Our team speaks English and Vietnamese on board and the sales and marketing team speak English, Chinese, French, German, Russian and Spanish.

We attend most of the major trade shows around the world in order to meet you. We have representative offices in California, London, Berlin, Buenos Aires, Montevideo, Sao Paolo, Barcelona, and Brisbane.


A childhood dream

As a teenager, Pham Ha, the co-founder of Emperor Cruises, cruised from Hai Phong City to Ho Chi Minh City just a few years after the unification of South and North Vietnam. A dream come true. Even then he had a plan to build his own cruise ships, to have his own fleet, so he could share his passion for his country.

He fell in love at first sight with Halong Bay in 1995 and came to know every single island, sometimes spending a week camping on the isolated beaches and exploring remote islands by kayak.

In 1997 he took a film crew there for 2 months to make the ‘Vertical Ray of the Sun’, a film by the famous director, Tran Anh Hung, which was filmed in Cua Van Floating Village, in Halong Bay.

He was fortunate enough to meet Bui Duc Long, the owner of the first luxury junk cruise company in Halong Bay, and together they share a passion for luxurious, quality cruises.

As a result they established a joint venture to promote ultra-luxurious cruising in Nha Trang Bay and Halong Bay initially and later longer trips from north to south.

The partnership is ideal as Long is a local expert in cruising on Halong Bay and travel guru, Pham Ha, is recognized internationally in the tourism business and knows the market well.

To choose a name to reflect the style of the ships, Pham Ha and Bui Duc Long undertook some research and found that the last Emperor Bao Dai of the Imperial Nguyen Dynasty had villas in Nha Trang and sailed the waters of the bay in the best available boats, fishing and enjoying beach holidays with his family.

Almost a century later your clients can embark on a voyage through time on an Emperor Cruises ship – a vessel recreated from inspired interior designs and with impeccable service fit for a great emperor.
And all because of Pham Ha’s childhood dream.

Nha Trang Sales Office

#316/43 Da Tuong Street, Vinh Nguyen Ward, Nha Trang City, Khanh Hoa Province, Vietnam
(+84) 258 388 7780
(+84) 914 596 396

Meet Our Team