About Us

We are developing a fleet of 10 stylish, boutique all-inclusive cruises ships in Nha Trang Bay, Lan Ha Bay, and Phu Quoc Archipelago for day tours, sunset cocktail and dinner tours, and overnight cruises ranging 10 -100 en-suite cabins with king- and queen-sized beds and butler service. The fleet will increase to 30 cruises and yachts in total across the country and we will become the only boutique cruise operator providing top-notch services for private charters for small groups, FITs, and Incentive groups.

The Emperor Cruises brand will not only cruise around Nha Trang Bay initially, but we extend its operation to world-famous Ha Long Bay, Lan Ha Bay, and Phu Quoc Archipelago, before becoming the first cruise operator to set sail from north to south in Vietnamese waters as well as expanding its fleet into the Southeast Asia River and Ocean.

Escape on a holiday where luxury is experiential and personal. Luxury cruising is all about our guests. We have built special vessels in a special place for special people and we create special memories for you in Nha Trang Bay, then Bai Tu Long Bay, Ha Long Bay, a must-see on the list of all travelers to Vietnam, then we’ll expand our brand to Phu Quoc Archipelago.

For experienced travelers, the cruise masterpiece is a discovery in itself. Emperor Cruises and its stylish interiors are inspired by original designs dating from the 1930s, Each suite has a specific design with a story to tell, maximizing comfort and the use of daylight. You relish spending time on our floating classic luxury hotel, using it as a base to escape to nature, the sea, beaches, and islands and take part in activities on board and on the water as they cruise around the bay.

The Emperor Cruises fleet is designed to be a sanctuary to ensure that every moment counts for you with limo and butler services. Emperor Cruises’ fleet of vessels combines classic elegance with modern comfort and promises an extraordinary all-inclusive experience. The benefit of a luxury cruise with Emperor Cruises is that, apart from being small boats with personalized service and outstanding facilities on an all-inclusive basis, often there is no bill to pay at the end whether on a day or overnight cruise.

Emperor Cruises is the perfect blend of a modern 5-star luxurious experience with soft adventure. Exclusive, intimate cruising, ultimate luxury, and unique encounters for the most discerning travellers ensuring they can enjoy every precious moment in Vietnam’s best bays, beaches, and islands. Our staff have been highly trained to attend to your every need and desire and we take great pride in providing a personal service that really sets us apart. Our goal is to provide exemplary personal service day and night, ensuring that guests’ wishes are satisfied completely.

With us, we understand our customers’ needs and we care for them. Our guests are discerning travellers and VIPs who can expect complete privacy and confidentiality with options such as a private romantic dinner on the beach, or on the balcony of their suite, if desired. With little touches such as Swiss chocolates, special tea and coffee, and favourite movies in their suite, everything will be done to make sure every moment counts. In the King and Queen suites, butler service is included. It is the ultimate prerequisite for individualized attention. Highly trained and profoundly committed to fulfilling your wishes, butlers are the ultimate indulgence, usually reserved for the privileged few.

Inspiration for Emperor Cruises came from the recreational activities of Emperor Bao Dai when he used to stay in his villas in Nha Trang. He took great pleasure in sailing in Nha Trang Bay to go fishing around the offshore islands.

Almost a half century later, Emperor Cruises has recreated his vessel, using inspirational designs, and still fit for an emperor in both Nha Trang and Halong Bay. The project was started in 2014 and the first sail was in the summer of 2015. The overnight Emperor Cruises started sailing in 2017 with 10 all suite cabins.

The new cruise fleet in Phu Quoc Archipelago will accommodate up to 150 guests in 10 unique cruise ships within 10 years in the initial stage and then our company will develop a fleet of 30 cruises and yachts carrying from 3000 to 5000 passengers cruising on a daily basis in Vietnam’s best rivers, lakes, bays and archipelagos.

As a teenager, Pham Ha, the co-founder of Emperor Cruises, took a cruise from Hai Phong City to Ho Chi Minh City just a few years after the unification of South and North Vietnam. A dream come true. Even then he had a plan to build his own cruise ships, to have his own fleet, so he could share his passion for his country.

He fell in love at first sight with Halong Bay in 1995 and came to know every single island, sometimes spending a week camping on the isolated beaches and exploring remote islands by kayak.

In 1997 he took a film crew there for 2 months to make the ‘Vertical Ray of the Sun’, a film by the famous director, Tran Anh Hung, which was filmed in Cua Van Floating Village, in Halong Bay.

He was fortunate enough to meet Bui Duc Long, the owner of the first luxury junk cruise company in Halong Bay, and together they share a passion for luxurious, quality cruises.

As a result they established a joint venture to promote ultra-luxurious cruising in Nha Trang Bay and Halong Bay initially and later longer trips from north to south.

The partnership is ideal as Long is a local expert in cruising on Halong Bay and travel guru, Pham Ha, is recognized internationally in the tourism business and knows the market well. In 2019 Long sold all his shares to Pham Ha and Lux Croup has now bought the remaining stake to gain full ownership of the business, and “will expand its portfolio of luxury small ship and expedition cruises to new cruising destinations” following the acquisition.

To choose a name to reflect the style of the ships, Pham Ha undertook some research and found that the last Emperor Bao Dai of the Imperial Nguyen Dynasty had villas in Nha Trang and sailed the waters of the bay in the best available boats, fishing and enjoying beach holidays with his family.

Almost a century later your clients can embark on a voyage through time on an Emperor Cruises ship – a vessel recreated from inspired interior designs and with impeccable service fit for a great emperor.

And all because of Pham Ha’s childhood dream.

Sustainable tourism is based on 6 main pillars: protecting ecological resources, maintaining social and cultural responsibility, creating good jobs for local people, contributing to economic development, satisfying customers, and operating a profitable business.

Halong Bay is one of the New Wonders of the World and tourists flock to sail its karst-dotted waters. However, a few miles away there’s another scenic bay – just as beautiful but minus the crowds.

The Emperor Cruise was inspired by the lavish lifestyle of Emperor Bao Dai, Vietnam’s last monarch. Built in the style of the 1930s, each suite features interesting stories of his life. There are 10 en-suite cabins with a private balcony, ocean views, a butler service, and a limousine.

Cruising artfully, Emperor Cruises aims to bring a truly all-inclusive cruising experience, enjoying every single moment on board, where you are treated like kings and queens with exquisite cuisine, 24-hour room service and an interesting itinerary featuring many fun activities.

Moreover, you can choose to dine whenever and wherever you wish. There are unlimited free massage and sauna services, food and beverages, and no bill to pay at the end.