About Us

We are developing a fleet of five tylish boutique all-inclusive junks and ships in Nha Trang Bay for day tours, sunset cocktail and dinner and overnight cruises, ranging 08 en-suite cabins with king- and queen-sized beds and butler service.

The fleet will increase to ten boats in total and we will become the only boutique cruise operator providing top-notch services for private charters for small groups, FITs and Incentive groups.

The Emperor Cruises brand will not only cruise around Nha Trang Bay initially, but will extend its operation to world-famous Ha Long Bay, before becoming the first cruise operator to set sail from north to south in Vietnamese waters as well as expanding its fleet into the Mekong Delta, Cambodia and Myanmar.

Luxury cruising is experiential and personal

Escape on a holiday where luxury is experiential and personal. Luxury cruising is all about our guests. We have built special vessels in a special place for special people and we create special memories for our guests in in Ha Long Bay, a must-see on the list of all travelers to Vietnam.

For experienced travelers, the boat is a discovery in itself. Emperor Cruises and its stylish interiors are inspired by original designs dating from the 1930s, Each suite has a specific design with a story to tell, maximizing comfort and the use of daylight. Travelerswill relish spending time on our floating classic luxury hotel, using it as a base to escape to nature, the sea, beach and islands and take part in activities on board and on the water as they cruise around the bay.

The Emperor Cruises fleet is designed to be a sanctuary to ensure that every moment counts for the guests with limo and butler services. Emperor Cruises’ fleet of vessels combines classic elegance with modern comfort and promises an extraordinary all-inclusive experience.

The benefit of a luxury cruise with Emperor Cruises is that, apart from being small boats with personalized service and outstanding facilities on an all-inclusive basis, often there is no bill to pay at the end whether on a day or overnight cruise.

Emperor Cruises is the perfect blend of a modern 5-star luxurious experience with soft adventure. Exclusive, intimate cruising, ultimate luxury and unique encounters for the most discerning travellers ensuring they can enjoy every precious moment in Halong Bay.

Our staff have been highly trained to attend to guests every need and desire and they take great pride in providing a personal service that really sets them apart. Their goal is to provide exemplary personal service day and night, ensuring that guests’ wishes are satisfied completely.

With us, we understand our customers’ needs and we care for them. Our guests are discerning travellers and VVIP who can expect complete privacy and confidentiality with options such as a private romantic dinner on the beach, or on the balcony of their suite, if desired. With little touches such as Swiss chocolates, special tea and coffee and favourite movies in their suite, everything will be done to make sure every moment counts.

In the King and Queen suites, butler service is included. It is the ultimate prerequisite for individualized attention. Highly trained and profoundly committed to fulfilling guests wishes, butlers are the ultimate indulgence, usually reserved for the privileged few.

Inspiration for Emperor Cruises came from the recreational activities of Emperor Bao Dai when he used to stay in his villas in Nha Trang. He took great pleasure in sailing in Nha Trang Bay to go fishing around the offshore islands.

Almost a half century later, Emperor Cruises have recreated his vessel, using inspirational designs, and still fit for an emperor in both Nha Trang and Halong Bay. The project was started in 2014 and the first sailing is expected to be in the summer of 2015 and the overnight Emperor Cruises to set sails in September 2016 with 8 all suite cabins.

The cruise fleet will accommodate up to 150 guests in five unique boats within five years in the initial stage and then the joint-venture company will develop a fleet of ten boats carrying from 300 to 500 passengers cruising the bay on a daily basis.

A childhood dream

As a teenager, Pham Ha, the co-founder of Emperor Cruises, cruised from Hai Phong City to Ho Chi Minh City just a few years after the unification of South and North Vietnam. A dream come true. Even then he had a plan to build his own cruise ships, to have his own fleet, so he could share his passion for his country.

He fell in love at first sight with Halong Bay in 1995 and came to know every single island, sometimes spending a week camping on the isolated beaches and exploring remote islands by kayak.

In 1997 he took a film crew there for 2 months to make the ‘Vertical Ray of the Sun’, a film by the famous director, Tran Anh Hung, which was filmed in Cua Van Floating Village, in Halong Bay.

He was fortunate enough to meet Bui Duc Long, the owner of the first luxury junk cruise company in Halong Bay, and together they share a passion for luxurious, quality cruises.

As a result they established a joint venture to promote ultra-luxurious cruising in Nha Trang Bay and Halong Bay initially and later longer trips from north to south.

The partnership is ideal as Long is a local expert in cruising on Halong Bay and travel guru, Pham Ha, is recognized internationally in the tourism business and knows the market well.

To choose a name to reflect the style of the ships, Pham Ha and Bui Duc Long undertook some research and found that the last Emperor Bao Dai of the Imperial Nguyen Dynasty had villas in Nha Trang and sailed the waters of the bay in the best available boats, fishing and enjoying beach holidays with his family.

Almost a century later your clients can embark on a voyage through time on an Emperor Cruises ship – a vessel recreated from inspired interior designs and with impeccable service fit for a great emperor.
And all because of Pham Ha’s childhood dream.

Halong Bay is one of the New Wonders of the World and tourists flock to sail its karst-dotted waters. However, a few miles away there’s another bay – just as beautiful but minus the crowds.

The Emperor Cruise was inspired by the lavish lifestyle of Emperor Bao Dai, Vietnam’s last monarch. Built in the style of the 1930’s, each suite features interesting stories of his life. There are 8 en-suite cabins with a private balcony, ocean views, a butler service and a limousine.

Cruising artfully, Emperor Cruises aims to bring a truly all-inclusive cruising experience, enjoying every single moment on board, where you are treated like kings and queens with exquisite cuisine, 24-hour room service and an interesting itinerary featuring many fun activities.

Moreover, you can choose to dine whenever and wherever you wish. There are unlimited free massage and sauna services, food and beverages, and no bill to pay at the end.