Emperor Cruises

Vietnam’s first ever all-inclusive cruises in Halong Bay

“Experience every moment! ”

Emperor Cruises is a member of Lux Group, a large group of small giants who specialize in luxury tourism, travel, transportations, cruises, yachts, restaurants, hotels, and real estate projects with over 20 years of expertise. Emperor Cruises introduces the first ever exclusive, all-inclusive Vietnamese cruise experience, a world where everything is included in the price.

Our personal service on board our elegant ships will exceed your expectations, allowing you to indulge yourselves as you explore Bai Tu Long Bay, Halong Bay, Lan Ha Bay, Nha Trang Bay, and Phu Quoc Archipelago in comfort and style. You can expect the utmost in luxury and top-notch service. Emperor Cruises promises an extraordinary all-inclusive experience.

Initially, Emperor Cruises was built to tap the day cruise and sunset market in Nha Trang Bay, one of the 29 most beautiful bays in the world in 2015. Emperor Cruises then launched its overnight luxury cruise ship in 2017 in Bai Tu Long Bay the first in a total of ten ships in this particular project, with each one designed to be a sanctuary where every moment counts for our guests.

In Halong and Bai Tu Long Bay, Emperor Cruises’ fleet of vessels will combine classic elegance with modern comfort. The newly built, custom-designed, traditional imperial cruise ship will feature three decks that house 02 smart restaurants, two bars, a small library, a gym, a kids corner, 02 massage rooms, plus 10 luxurious en-suite cabins with private balconies.

Experience every moment: With this slogan we promise a memorable experience and our staff are committed to ensuring that your clients enjoy every single moment on board, from the CEO through to the butler and limo driver. Emperor Cruises “Luxury Experience” represents our core value – delivering the highest standards of excellence from start to finish.

Our cruises operate in Bai Tu Long Bay on a daily basis for the day cruise, with scheduled one or two night programs such as ‘Emperor Discovery’, ‘Emperor Experience’ and ‘Emperor Hideaway’. Whether you choose the day trip or overnight option, we ensure your experiences are exclusive, all-inclusive, intimate, memorable, and safe. Party booze cruises and private charters for leisure and professionals are available upon request.

Our Emperor Cruises are available for FITs, GITs, and charters. We recommend this unique experience for seasoned leisure travelers, luxury adventurers, honeymooners, sophisticated families, special interest travelers, nature lovers, active travelers, photographers, groups of friends, VIPs, and celebrities.

Our mission is to truly delight travelers with a memorable luxury all-inclusive cruising experience with butler service, blending Vietnamese traditions with historic royal links to create the highest standards of hospitality and unequalled customer service.

We are developing a fleet of 10 stylish, boutique all-inclusive cruises ships in Nha Trang Bay, Lan Ha Bay, and Phu Quoc Archipelago for day tours, sunset cocktail and dinner tours, and overnight cruises ranging 10 -100 en-suite cabins with king- and queen-sized beds and butler service. The fleet will increase to 30 cruises and yachts in total across the country and we will become the only boutique cruise operator providing top-notch services for private charters for small groups, FITs, and Incentive groups.

The Emperor Cruises brand will not only cruise around Nha Trang Bay initially, but we extend its operation to world-famous Ha Long Bay, Lan Ha Bay, and Phu Quoc Archipelago, before becoming the first cruise operator to set sail from north to south in Vietnamese waters as well as expanding its fleet into the Southeast Asia River and Ocean.

We put our customers first in everything we do. Our own people are always our top priority, creating a cohesive team, and as a result they always exceed the expectations of our customers. Education and continuous innovation are the lifeblood of Emperor Cruises, supporting each team member to achieve the highest standards.

We respect each other and welcome individual differences so that each person can contribute their unique ideas and skills to the organization. Emperor Cruises is a company filled with honesty, dedication, friendship, pride, and peak professional performance in a dynamic and rewarding work environment.

We work together to achieve our goals and lead the luxury cruise industry in Vietnam and the region. We create ongoing win-win partnerships with our suppliers and through hard work we create profits and growth for all.

Escape on a holiday where luxury is experiential and personal. Luxury cruising is all about our guests. We have built special vessels in a special place for special people and we create special memories for you in Nha Trang Bay, then Bai Tu Long Bay, Ha Long Bay, a must-see on the list of all travelers to Vietnam, then we’ll expand our brand to Phu Quoc Archipelago.

For experienced travelers, the cruise masterpiece is a discovery in itself. Emperor Cruises and its stylish interiors are inspired by original designs dating from the 1930s, Each suite has a specific design with a story to tell, maximizing comfort and the use of daylight. You relish spending time on our floating classic luxury hotel, using it as a base to escape to nature, the sea, beaches, and islands and take part in activities on board and on the water as they cruise around the bay.

The Emperor Cruises fleet is designed to be a sanctuary to ensure that every moment counts for you with limo and butler services. Emperor Cruises’ fleet of vessels combines classic elegance with modern comfort and promises an extraordinary all-inclusive experience. The benefit of a luxury cruise with Emperor Cruises is that, apart from being small boats with personalized service and outstanding facilities on an all-inclusive basis, often there is no bill to pay at the end whether on a day or overnight cruise.

Emperor Cruises is the perfect blend of a modern 5-star luxurious experience with soft adventure. Exclusive, intimate cruising, ultimate luxury, and unique encounters for the most discerning travellers ensuring they can enjoy every precious moment in Vietnam’s best bays, beaches, and islands. Our staff have been highly trained to attend to your every need and desire and we take great pride in providing a personal service that really sets us apart. Our goal is to provide exemplary personal service day and night, ensuring that guests’ wishes are satisfied completely.

With us, we understand our customers’ needs and we care for them. Our guests are discerning travellers and VIPs who can expect complete privacy and confidentiality with options such as a private romantic dinner on the beach, or on the balcony of their suite, if desired. With little touches such as Swiss chocolates, special tea and coffee, and favourite movies in their suite, everything will be done to make sure every moment counts. In the King and Queen suites, butler service is included. It is the ultimate prerequisite for individualized attention. Highly trained and profoundly committed to fulfilling your wishes, butlers are the ultimate indulgence, usually reserved for the privileged few.

Inspiration for Emperor Cruises came from the recreational activities of Emperor Bao Dai when he used to stay in his villas in Nha Trang. He took great pleasure in sailing in Nha Trang Bay to go fishing around the offshore islands.

Almost a half century later, Emperor Cruises has recreated his vessel, using inspirational designs, and still fit for an emperor in both Nha Trang and Halong Bay. The project was started in 2014 and the first sail was in the summer of 2015. The overnight Emperor Cruises started sailing in 2017 with 10 all suite cabins.

The new cruise fleet in Phu Quoc Archipelago will accommodate up to 150 guests in 10 unique cruise ships within 10 years in the initial stage and then our company will develop a fleet of 30 cruises and yachts carrying from 3000 to 5000 passengers cruising on a daily basis in Vietnam’s best rivers, lakes, bays and archipelagos.

  • We run daily set departure and guaranteed departure day cruises and two day/one night all-inclusive cruises
  • Design customized travel services for leisure and business travelers, as well as group tours in Halong bay, Bai Tu Long Bay, Lan Ha, and Phu Quoc Archipelago.
  • Individually designed cruising programs and activities for special interest travelers, honeymooners, sophisticated families, foodies, spa and yoga enthusiasts, scuba divers, and many others
  • Special Gala Dinner
  • Service meetings, incentive programs, conferences and exhibitions
  • Operate our own fleet of air-conditioned vehicles ranging from standard cars to 16-seat Mercedes Benz luxury vans and full-sized coaches
  • Provide access to luxury trains, private yachts, jets, helicopters, and seaplanes.
  • We organize the whole experience from airport to airport.
  • We can arrange pick-up and drop-off services from arrival to departure day.
  • Upon request, we arrange VIP meet and greet at the airport with our luxury limousine service.
  • We can make hotel and resort reservations pre and post cruise.
  • We offer private city tours, sightseeing and excursions with experienced tour guides in a variety of languages.
  • We can arrange animators, MC, or lecturers upon request.
  • We provide butler service on board and a Western Experience Manager to ensure 100% satisfaction for our guests, so no tour guides are needed on board, unless particularly requested.
  • We provide quotations and confirm all bookings within 24 hours.
  • All clients have 24/7 support on the ground and a dedicated staff member from arrival to departure in Hanoi and Halong
  • We have a 24-hour dedicated hotline for our clients in the country.
  • Our team speaks English and Vietnamese on board and the sales and marketing team speaks English, Chinese, French, German, Russian and Spanish.
  • We attend most of the major trade shows around the world in order to meet you. We have representative offices in California, London, Berlin, Buenos Aires, Montevideo, Sao Paolo, Barcelona, and Brisbane.

As a teenager, Pham Ha, the co-founder of Emperor Cruises, took a cruise from Hai Phong City to Ho Chi Minh City just a few years after the unification of South and North Vietnam. A dream come true. Even then he had a plan to build his own cruise ships, to have his own fleet, so he could share his passion for his country.

He fell in love at first sight with Halong Bay in 1995 and came to know every single island, sometimes spending a week camping on the isolated beaches and exploring remote islands by kayak.

In 1997 he took a film crew there for 2 months to make the ‘Vertical Ray of the Sun’, a film by the famous director, Tran Anh Hung, which was filmed in Cua Van Floating Village, in Halong Bay.

He was fortunate enough to meet Bui Duc Long, the owner of the first luxury junk cruise company in Halong Bay, and together they share a passion for luxurious, quality cruises.

As a result they established a joint venture to promote ultra-luxurious cruising in Nha Trang Bay and Halong Bay initially and later longer trips from north to south.

The partnership is ideal as Long is a local expert in cruising on Halong Bay and travel guru, Pham Ha, is recognized internationally in the tourism business and knows the market well. In 2019 Long sold all his shares to Pham Ha and Lux Croup has now bought the remaining stake to gain full ownership of the business, and “will expand its portfolio of luxury small ship and expedition cruises to new cruising destinations” following the acquisition.

To choose a name to reflect the style of the ships, Pham Ha undertook some research and found that the last Emperor Bao Dai of the Imperial Nguyen Dynasty had villas in Nha Trang and sailed the waters of the bay in the best available boats, fishing and enjoying beach holidays with his family.

Almost a century later your clients can embark on a voyage through time on an Emperor Cruises ship – a vessel recreated from inspired interior designs and with impeccable service fit for a great emperor.

And all because of Pham Ha’s childhood dream.

Sustainable tourism is based on 6 main pillars: protecting ecological resources, maintaining social and cultural responsibility, creating good jobs for local people, contributing to economic development, satisfying customers, and operating a profitable business.

Halong Bay is one of the New Wonders of the World and tourists flock to sail its karst-dotted waters. However, a few miles away there’s another scenic bay – just as beautiful but minus the crowds.

The Emperor Cruise was inspired by the lavish lifestyle of Emperor Bao Dai, Vietnam’s last monarch. Built in the style of the 1930s, each suite features interesting stories of his life. There are 10 en-suite cabins with a private balcony, ocean views, a butler service, and a limousine.

Cruising artfully, Emperor Cruises aims to bring a truly all-inclusive cruising experience, enjoying every single moment on board, where you are treated like kings and queens with exquisite cuisine, 24-hour room service and an interesting itinerary featuring many fun activities.

Moreover, you can choose to dine whenever and wherever you wish. There are unlimited free massage and sauna services, food and beverages, and no bill to pay at the end.

  • We run daily set departures and guaranteed departure day cruises and two day/one night all-inclusive cruises
  • Design customized travel services for leisure and business travelers, as well as group tours in Halong.
  • Individually design cruising programs and activities for special interest travelers, honeymooners, sophisticated families, foodies, spa and yoga enthusiasts, scuba divers, and many others
  • Special Gala Dinner
  • Service meetings, incentive programs, conferences and exhibitions
  • Operate our own fleet of air-conditioned vehicles ranging from standard cars to 16-seat Mercedes Benz luxury vans and full-sized coaches
  • Provide access to luxury trains, private yachts, jets, helicopters, and seaplanes.

“As a cruise expert certified by Lux Cruises with attitude, knowledge, skills, and passion for travel and cruising, with many years of expertise, I have a mission to organize, to bring happiness, to touch the hearts of our guests, while conforming to the core values, mission, and vision of Lux Cruises. We are committed to customer rights and declare 100% of customers satisfied with service and customer care, I share my passion for travel and cruising with travelers. I am always willing to go the extra mile and tailor make on request, in 24 hours, completely free of charge, whatever you like, with my in-depth advice, providing authentic and unique travel experiences that I personally guarantee. Call me around the clock, 24/7, to check availability, and get the best concierge advice. I am committed to bringing high value to you, helping you have really meaningful, fun, safe, and memorable cruising trips. After all, I would like you to come back to us as a lifetime client, with a word of mouth recommendation directly from you.”

Cruise expert

Lux Cruises

(Emperor Cruises and Heritage Cruises)


This is one of our remarkable experience here in Vietnam cruising with the luxurious boat in halong bay. staffs are so wonderful and great. speci...

Amazing Experience in Halong bay! - Russell B

This cruise is not cheap, but the service and quality of the experience was top notch. We pretty much had the boat to ourselves for out 3 day, 2 ...

Expensive, but Excellent, Private Experience - Kevin C

I chose to book the cruise in order to celebrate my 25th b-day as I wanted to make it special. I was going with my spouse and stayed in Delat Sig...

Unforgettable birthday celebration - Ligalibe

If you’re wondering whether to splurge on Emperor Cruises and whether to stay 2 nights instead of one, the answer...

Wonderful experience - Anna M

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