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A childhood dream

As a teenager, Pham Ha, the co-founder of Emperor Cruises, cruised from Hai Phong City to Ho Chi Minh City just a few years after the unification of South and North Vietnam. A dream come true. Even then he had a plan to build his own cruise ships, to have his own fleet, so he could share his passion for his country.

He fell in love at first sight with Halong Bay in 1995 and came to know every single island, sometimes spending a week camping on the isolated beaches and exploring remote islands by kayak.

In 1997 he took a film crew there for 2 months to make the ‘Vertical Ray of the Sun’, a film by the famous director, Tran Anh Hung, which was filmed in Cua Van Floating Village, in Halong Bay.

He was fortunate enough to meet Bui Duc Long, the owner of the first luxury junk cruise company in Halong Bay, and together they share a passion for luxurious, quality cruises.

As a result they established a joint venture to promote ultra-luxurious cruising in Nha Trang Bay and Halong Bay initially and later longer trips from north to south.

The partnership is ideal as Long is a local expert in cruising on Halong Bay and travel guru, Pham Ha, is recognized internationally in the tourism business and knows the market well.

To choose a name to reflect the style of the ships, Pham Ha and Bui Duc Long undertook some research and found that the last Emperor Bao Dai of the Imperial Nguyen Dynasty had villas in Nha Trang and sailed the waters of the bay in the best available boats, fishing and enjoying beach holidays with his family.

Almost a century later your clients can embark on a voyage through time on an Emperor Cruises ship – a vessel recreated from inspired interior designs and with impeccable service fit for a great emperor.
And all because of Pham Ha’s childhood dream.

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